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200 経済学部,大学院経済学研究科(Faculty/Graduate School of Economics) >
201 彦根論叢(The Hikone Ronso) >
381号 >

このアイテムの引用には次の識別子を使用してください: http://hdl.handle.net/10441/7162

タイトル: ミニ・ケースの作成とその使用に関する報告 : サトウ自動車工業・Next プリンター社・下総醤油・スギシタ電器産業(山﨑一眞教授退職記念論文集)
その他のタイトル: The Report of Mini-Case Use in Case Method(No.3
著者: 清宮, 政宏
Seimiya, Masahiro
セイミヤ, マサヒロ
発行日: 2009年11月
出版者: 滋賀大学経済学会
引用: 彦根論叢, 第381号, pp. 207-229
The Hikone Ronso, No.381, pp. 207-229
抄録: This article is a report on business administration education performed by referring to mini-cases. In this article, I report on about four minicases which describe marketing strategy. Moreover, these cases include descriptions which can be used in class discussions. In class discussions, students are expected to become marketers or members of the top management of companies described in these cases. Four cases concern marketing strategy, and allow students to consider product policy, price policy, promotion policy and distribution channel policy. Furthermore, these mini-cases encourage students to make decisions to cope with certain situations described in the mini-cases in class discussions. Through these cases, I aim to develop the students’ understanding of the fundamental theory of business administration and marketing strategy seen from a different angle to that used in classes using conventional lecture methods. I will continue to further produce and improve these mini-cases, since these mini- cases allow students attending class discussions to realize company activities. This method also enables students to think about corporate management from various angles by discussing various minicases. Moreover, students are pleased to discuss these mini-cases.
URI: http://hdl.handle.net/10441/7162
ISSN: 0387-5989


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